Jira Work Management includes several project templates for marketing teams – from events planning to email campaigns. But why would a marketing team choose to use Jira, a tool originally designed for software development?
...
Checklist Templates
Creating a checklist template for each option in the Content type dropdown will ensure that all of the needed steps are carried out.
...
A new issue is raised for the creation of a new marketing asset (blog post).
The issue is transitioned to the
status and assigned to member of the marketing team who begins drafting the post.Status title draft When the draft is complete, the assignee transitions the issue to the
status and assigns the issue to their supervisor.Status colour Blue title in review Since the blog post is web content, the SEO checklist is automatically added to the issue.
The supervisor reviews the post for content and SEO. Seeing that the post meets all of the criteria, the supervisor approves the post.
Once the post has been approved, the marketing team loads and schedules the blog on the company website, and transitions the issue to
.Status colour Green title done
...