Jira Work Management includes several project templates for marketing teams – from events planning to email campaigns. But why would a marketing team choose to use Jira, a tool originally designed for software development?
...
Product: Jira Work Management
Apps: Issue Checklist for Jira Pro
Workflow & Issue Type: Content management project template
Set-up Tasks:
Workflow modifications
Content-type dropdown
Checklist Templates
Automation rule
...
To create a checklist template:
Install Issue Checklist for Jira Pro.
Select Checklist from the left nav bar.
Click Create template.
Give the template a unique name that does not include any spaces (WebContent).
Add the required tasks to the checklist:
At least 1 keyword in title tag
Title tag 10-60 characters
At least 1 keyword in description
Description tag < 200 characters
Fewer than 10 keywords in keyword tag
Individual keyword density < 6%
All images have alt tags describing image
Links open to new tab
Loaded and scheduled on site
Click Save.
Repeat steps 3-6 for each option in the Content-type dropdown, creating an appropriate checklist for each.
...
A new issue is raised for the creation of a new marketing asset (blog post).
The issue is transitioned to the
status and assigned to member of the marketing team who begins drafting the post.Status title draft When the draft is complete, the assignee transitions the issue to the
status and assigns the issue to their supervisor.Status colour Blue title in review Since the blog post is web content, the SEO checklist is automatically added to the issue.
The supervisor reviews the post for content and SEO. Seeing that the post meets all of the criteria, the supervisor approves the post.
Once the post has been approved, the marketing team loads and schedules the blog on the company website, and transitions the issue to
.Status colour Green title done
...