Page Comparison

Jira Work Management includes several project templates for marketing teams – from events planning to email campaigns. But why would a marketing team choose to use Jira, a tool originally designed for software development?

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Checklist Templates

Creating a checklist template for each option in the Content type dropdown will ensure that all of the needed steps are carried out.

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1. Install Issue Checklist for Jira.

2. Select Checklist from the left nav bar.

3. Click Create template.

4. Name the template (Web contentWebContent).

5. Add the required tasks to the checklist:

   1. At least 1 keyword in title tag

   2. Title tag 10-60 characters

   3. At least 1 keyword in description

   4. Description tag < 200 characters

   5. Fewer than 10 keywords in keyword tag

   6. Individual keyword density < 6%

   7. All images have alt tags describing image

   8. Links open to new tab

   9. Loaded and scheduled on site

6. Click Save.

7. Repeat steps 3-6 for each option in the Content-type dropdown, creating an appropriate checklist for each.

Automation Rule

1. Find custom field ID for the Checklist Template field.

2. Find the ID of the template to be applied by the rule. Go to Project > Checklist. Templates are listed in alphabetical order and numbered from top to bottomEnsure that the Apply checklist templates from issue labels global setting is enabled.

3. Navigate to Project Settings > Automation (or Jira Settings > System > Automation rules).

4. Click Create rule.

5. Select the Issue transitioned trigger.

6. Leave the From status empty and select

   Status
   colour Blue title in review

   as the To status.

7. Click Save.

8. Click New condition and select If / else block.

9. Click Add conditions and select Issue fields condition.

10. Select Content type as the field, equals as the condition and Blog post as the value.

11. Click Add conditions and select Issue fields condition.

12. Select Checklist Text as the field and is empty as the condition. (This will keep the checklist from being added repeatedly when subsequent drafts are submitted for review.)

13. Click Save.

14. Click New action. 

15. Select Edit issue.

16. Click More options and insert the following, using the appropriate custom field ID and Select Labels as the field to be edited.

17. Select or add the label that corresponds to the appropriate template ID.

    Code Block{ "fields": { "customfield_10044" : "9" } }

18. Click Save.

19. Click on Add else.

20. Repeat steps 9-17 for each Content type and template.

21. Name the rule and click Turn it on.

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1. A new issue is raised for the creation of a new marketing asset (blog post).

2. The issue is transitioned to the

   Status
   title draft

   status and assigned to member of the marketing team who begins drafting the post.

3. When the draft is complete, the assignee transitions the issue to the

   Status
   colour Blue title in review

   status and assigns the issue to their supervisor.

4. Since the blog post is web content, the SEO checklist is automatically added to the issue.

5. The supervisor reviews the post for content and SEO. Seeing that the post meets all of the criteria, the supervisor approves the post.

6. Once the post has been approved, the marketing team loads and schedules the blog on the company website, and transitions the issue to

   Status
   colour Green title done

   .

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